highlighted in design blog, skift.com in 2012
 

 

Rebrand of Ame rican Airlines project. Conceptually, I started with the website rather than a traditional approach with the logo. I was challenged by my professor to think outside of the box. I figured that traveling on a plane was a series of takeoffs and landings leading you to different places - different journeys, really. So I decided to make an interactive and intuitive web experience following the path of an airplane - customizing your experience based on your choices and needs. From that simple concept, I created the logo and brand experience.